Experiment 5 Lab Report Example | Topics and Well Written Essays - 1000 words

Experiment 5 - Lab Report Example The solar cells are not only cheap, but they are also safe for the environmental use because they do not result in pollution. In electrolyzing water using solar energy, dye-sensitized photovoltaic cells are used. The sensitizer absorbs light that excites the chromophore leading to the production of electrons that undergo a series of processes within the cell to produce electric current for electrolyzing water. It is hypothesized that dyes or quantum dots can be used to sensitize the semiconductor oxide films of a solar cell to generate electricity (Gratzel 6841). Thus, this experiment aims to construct a dye-sensitized solar cell and to measure its current and voltage as well as using the cell to convert light into electricity for electrolysis of water. The materials required for this experiment included a multimeter for measuring resistance, a candle flame for producing carbon powder, and a piece of wire for connecting glass layers. Two pieces of glass and a piece of tissue paper are also required. The chemicals included ethanol for removing dirt on the surfaces of the glass, anthocyanin dye, titanium dioxide paste, potassium triiodide (KI3) electrolyte. In addition, a lab coat, goggles, and tongs were required for safety reasons. We assembled the cell in the first lab session and determined the current and voltage. During this process, we identified the conducting side of a tin-oxide piece of glass by a multimeter and wiped off the surface with an ethanol-moistened tissue to remove dirt. We then added a small amount of titanium dioxide paste and heated the glass on a hot plate in a hood for 20 minutes until it turned green. On cooling to room temperature, we introduced anthocyanin dye. We coated the second piece of tin oxide glass with carbon powder by passing it through a candle flame. After which, we assembled the two glasses by putting the coated sides together

The Implementation of Social Learning Theory by Anytowns Department of Essay

The Implementation of Social Learning Theory by Anytowns Department of Job and Family Services - Essay Example The forceful separation of a child from its parents will lead to the emotional turmoil of all the family members involved in the issue, no matter how legally and theoretically justified an organization is in doing so. However, the cases have to be studied closely because there are many instances where the parents can pose real threat to the physical existence and mental health of children. In such cases, there cannot be any other option than separating children from their homes. The key factors that should determine it has to be clear evidence, proper understanding of the situation and ensuring the well-being of the child who is taken to the care of the state or foster care services. It is possible that the department has misinterpreted/misappropriated the finding of Social Learning Theory, which states, â€Å"aggressive children have parents who use similar tactics when dealing with others. For example, the children of wife batterers are more likely to use aggressive tactics themselves than children in the general population, especially if the victims (their mothers) suffer psychological distress from the abuse†. The quantitative nature of the study makes it impossible to judge isolated cases where children who feel more secure with their parents who happened to be abusive on rare occasions, than to be brought up in an institutional ambience. Moreover, there could be instances of some parents losing their control over themselves under the influence of intense emotional turmoil due to extraneous affairs.

The National Security Agency and Cryptography Term Paper

The National Security Agency and Cryptography - Term Paper Example In the past, cryptography was primarily used for military and government intelligence, which is still very important to date. However, advancement in electronic communication systems especially the internet has fueled the use of cryptography in sending private messages and information such as medical records, banking data and credit card numbers among others via electronic channels. Cryptography ensures rapid, secure and confidential electronic communication between two or more people (Nsa.gov, 2). Garfinkel points out that mathematical cryptography involves the use of mathematical processes for sending secret information. It uses the method of encryption, which only the recipient can comprehend. Through this method, a plaintext message is converted into ciphertext, which is sent to the other party. The receiver of the message converts the ciphertext back to plaintext using decryption. The channels through which the messages are sent may be open or accessible to outside parties who i ntercept messages but these people cannot understand or interfere with the information. A Cryptographic system is a process, method or system that provides security in terms of integrity, non-reputation, authentication, access control and confidentiality. The system provides encryption and decryption, which may be software, hardware or even a manually performed process. A cryptographic system ensures confidentiality of information by preventing its disclosure to unauthorized persons either in a local network or across a network. Therefore, for a cryptographic system to be effective in preventing unauthorized decryption of messages, it should be strong, making it hard to crack and to break the system. However, a system is considered weak if it is easily decrypted, has defects in its designs or if it allows weak keys (Dulaney 326). The cryptographic system should also provide an assurance that the recipient receives the original message from the sender. It should not allow any kind of modification on the message during transmission because if this happens, the message is altered and it becomes unintelligible and inaccurate, which may have serious consequences on the recipient. For instance, if such alterations happened in medical records that involved drug prescriptions, the patient under medication may be in danger. Therefore, a cryptographic system should ensure integrity in its process by having mechanisms that will indicate that the message was altered or corrupted, hence allowing proper precautions (Dulaney 327). There are four fundamental principles behind cryptography. The first principle implies the use of a plaintext, which is the message that the sender wishes to encrypt. After the encryption, the message becomes a ciphertext, which is the second principle. The third principle involves a mathematical function known as encryption algorithm that encrypts the message and the fourth principle implies the type of key or keys used in cryptography. The key(s) can be a phrase, a number or a word that is used by the mathematical function for encryption. The main goal of cryptography is to ensure that the original plaintext cannot be reproduced from the ciphertext without using the corresponding key(s) (Garfinkel, 33). Cryptography requires both the sender and the receiver to have the knowledge of the procedures involved in encryption and de

Executive Pay Case Study Example | Topics and Well Written Essays - 250 words

Executive Pay - Case Study Example The roles involved range from setting the goals, planning, overseeing to implementation (He, Mahoney and Wang 302). The size of the company should compensate the managers for all their contributions to the company. Among the inducements as He, Mahoney and Wang indicate include the reasonable compensation packages to the managers, and ownership of the management process (302). This will automatically motivate the managers to perform. So as to control the relationship so that it suits the interest of the shareholders, it is recommended that the managers and the stakeholders build their rapport (He, Mahoney and Wang 302-6). This will ease the compensation process considering the kind of effort the managers put in the organisation. The managers will in turn make propositions that will favor the shareholders through meeting the set goals of the organization. The acquired profits will be distributed reasonably among the involved stakeholders. He, Jinyu. Mahoney, Joseph and Wang, Heli. â€Å"Firm capability, corporate governance and competitive behaviour: a multi-theoretic framework†, Int. J. Strategic Change Management, 1.4(2009):293 – 318.

Ethical Argument of The Omnivore's Dilemma Essay

Ethical Argument of The Omnivore's Dilemma - Essay Example k, The Omnivore’s Dilemma, Michael Pollan has raised this issue as well, calling for an alternative to present day’s farming practices, when it comes to raising cattle for food. It is evident, that a change is, indeed, warranted, especially when it comes to the feedlot, and feeding of the cattle, because, as Pollan puts it, we â€Å"are what [we] eat eats too† (84). It would be, perhaps, best if we reverted to the old days of localized animal farming, where the cattle would be raised as close to their natural and evolutionary pattern as possible. The feedlots of today are not a modern inception; they came into being round about the time of the Second World War, when food had to be produced at a much cheaper and quicker way to feed the troops, while taking into account the lower number of men available for farming. While they were efficient for this purpose, they did not take into account the havoc the system may play on the various natural processes involved in cattle raising, both on the cattle and on the consumers thereof. First, animal farms were moved from main cities and cattle were displaced from â€Å"widely dispersed farms in places like Iowa to live in densely populated new animal cities† (Pollan 67), termed CAFO (Concentrated Animal Feeding Operation). This creates problems on its own, as now the cattle waste that was once used to fertilize the farm goes to waste and ends up polluting the environment. Though, as it would later be explained, the manure of the cattle on CAFOs is no longer so tenable either. The calves that are born into the present animal farms are allowed their natural diet of mother’s milk and grass for only six months, after which they are taken away to the CAFO, to be fed an unnatural diet of â€Å"corn, for no other reason than it offers the cheapest calories around† (Pollan 68). Corn is not a natural food for the cattle, which results in many health problems for them; their stomachs do not digest corn well. Marvels of evolution,

The Philippine Overseas Employment Administration Essay Example for Free

The Philippine Overseas Employment Administration Essay The Philippine Overseas Employment Administration (POEA) is an agency of the Government of the Philippines responsible for opening the benefits of the overseas employment program of the Philippines. It is the main government agency assigned to monitor and supervise recruitment agencies in the Philippines. The POEAs office is located at EDSA corner Ortigas Avenue, Mandaluyong City, Philippines. The POEA has an organizational structure with the POEA Governing Board at the top. The Secretary of Labor and Employment heads the Governing Board, and the POEA Administrator as vice-chairman and representatives from the private, women, sea-based and land-based sectors as members. The Philippine Overseas Employment Administration was established in 1982 through Executive Order No. 797. The goal of the agencys establishment was to promote and monitor the overseas employment of Filipino workers. The POEA was reorganized in 1987 through Executive Order No. 47 in order to respond to changing markets and economic conditions, and to strengthen components that would protect Filipino workers and the regulatory components of the overseas employment program The Migrant Workers and Overseas Filipinos Act of 1995 instituted State policies of overseas employment and established standards for protection and promotion of welfare for migrant workers and their families, and for overseas Filipinos in distress. The act specifies, Migrant worker refers to a person who is to be engaged, is engaged or has been engaged in a remunerated activity in a state of which he or she is not a legal resident; to be used interchangeably with overseas Filipino worker. Regarding deployment of migrant workers, the act mandates, The State shall deploy overseas Filipino workers only in countries where the rights of Filipino migrant workers are protected In 2010, Republic Act No. 10022 amended some of these provisions, including those quoted above. Among other changes, the paragraph defining the term Migrant worker was amended to read, Overseas Filipino worker refers to a person who is to be engaged, is engaged or has been engaged in a remunerated activity in a state of which he or she is not a citizen or on board a vessel navigating the foreign seas other than a government ship used for military or non-commercial purposes or on an installation located offshore or on the high seas; to be used interchangeably with migrant worker. , and the introductory text regarding deployment was amended to read, The State shall allow the deployment of overseas Filipino workers only in countries where the rights of Filipino migrant workers are protected. The POEA is an attached agency of the Department of Labor Employment (DOLE) tasked to manage the country’s labor migration program. Their vision: Excellence in governance for world-class Filipino migrant workers. While regarding their mission: POEA connects to the world, and, in partnership with all stakeholders, facilitates the generation and preservation of decent jobs for Filipino migrant workers, promotes their protection and advocates their smooth reintegration into Philippine society. Structure The POEA Administrator oversees the daily operations of the agency and is supported by three deputy administrators. The Deputy Administrator for Employment and Welfare oversees the Pre-Employment Services Office and the Welfare and Employment Office. Under the Deputy Administrator for Adjudication and Employment Regulation are the Licensing and Regulation Office and the Adjudication Office. The Deputy Administrator for Management handles the general administrative and support services of the administration. The POEA has three (3) Regional Centers which are located in La Union for Luzon, Cebu for the Visayas region and Davao for the Mindanao area. Regional Extension Units are in Baguio-Cordillera Administrative Region, Iloilo, Cagayan de Oro and Zamboanga while satellite offices are located in Pampanga, Calamba, Laguna, Legaspi, Bacolod and Tacloban. Core Functions In terms of Industry Regulation, it issues license to engage in overseas recruitment and manning to private recruitment agencies and ship manning companies. Hears and arbitrates complaints and cases filed against recruitment and manning agencies, foreign principals and employers, and overseas workers for reported violation of POEA rules and regulations, except for money claims. They also implement a system of incentives and penalty for private sector participants and sets minimum labor standards. Monitors overseas job advertisements on print, broadcast and television and lastly supervises the government’s program on anti-illegal recruitment. And lastly imposes disciplinary actions on erring employers and workers and seafarers. Regarding their employment facilitation, they accredits/ registers foreign principals and employers hiring Filipino workers, approves manpower requests of foreign principals and employers, evaluates and processes employment contract, assists departing workers at the ports of exit, develops and monitors markets and conducts market research, conducts marketing missions, enters into memorandum of understanding on the hiring of Filipino workers with labor–receiving countries facilitates the deployment of workers hired through government-to-government arrangement and lastly they provides a system of worker’s registry. On provision of on-site remedies to OFWs to file complaints against employer or agency, OFWs may file complaints for violations of POEA rules against principal, employer, and/or Philippine recruitment agency at the Philippine Overseas Labor Office s (POLOs). Worker’s Protection The company (POEA), intensifies public education and information campaign, conducts pre-employment orientation and anti-illegal recruitment seminars nationwide, conducts Pre-Deployment Orientation Seminars (PDOS) to workers hired through the government-to-government arrangement and name hires, provides technical assistance in the drafting of bilateral and multilateral greement, provides legal assistance to victims of illegal recruitment, prepares OFW global mapping and profiling, implements gender-sensitive programs, networks with non-government organizations, workers’ organizations, etc. And they provides repatriation assistance Philippine Overseas Employment Administration, composed also the Ge neral Administration and Support Services which includes Human Resources Development, Property and Supplies Management, Financial Management, Information and Communication Technology, Plans and Policy Development and Quality Management System Summary of Activities The trainee completed a total of Two Hundred Forty Hours (240) of internship in Philippine Overseas Employment Administration (POEA). The first day of on-the-job training (OJT) of the trainee started on the 15th day of April. On the first day, she’s quite excited and nervous of what she’ll do on the company and on what department or division we’ll she assigned. On the next day, the trainee deployed on her respective department together with her two co-trainees, she was assigned at the â€Å"Cash Division†. This department’s job is divided into two: first, the department collects payment of OFW’s, agencies other contractor connected to POEA, secondly the department also assigned in releasing of checks. It’s superior because the trainee was assigned based on her path. During her training days, the trainee practice herself to wake up early in the morning just to be on time and until now her so proud to herself because she maintains it. The first task assigned was to segregate of used official receipts and filing vouchers by its nature. Before the trainee does the entire job, her person in charge, well-informed first before they allowed performing what operation she’ll have to do. On the first week, she was also assigned to balance and record to the journal the collection report per collecting officer. They do this job weekly. After balancing and recording, the trainee encode the collection report in the course of which it includes; HDMF, BMAD, OWWA, PHILHEALTH. But regularly, the trainee performed releasing of checks, answering phone calls, receiving vouchers and recording those checks by its nature from the office n charge (OIC) unto General fund (salaries of employees), MDS Trust (claimants), LBP trust (payments for the service rendered by POEA). She was also assigning to photocopy some documents, filing the vouchers of the clients and designate to sign the clients on the voucher for the proof that the checks have been received. Regarding the participation, the trainee participate as a cashier 1 on the dep artment when the time comes that some employees are not present. She acts as a cashier because there are a lot of OFW’s who made their payments on their department. During the training at POEA, the trainee learned to interact with other people especially to her co-trainees came from different States, Universities Colleges. We know that people have different characteristics and attitudes; however making friends with the trainee’s co-workers doesn’t make difficult. From the interaction the trainee made with them, the later learned to work with patience. She also learned from her co-worker’s experiences and mistakes and applies them whenever she needed it. The setting also on the department get pleasure from her employer’s because the entire person above her was so accommodating, supportive and concerned to her. They also encourage the trainee to go on with her studies until she become a professional. It was a good experienced for her to train her ability on the POEA. The trainee also well-read how to be converted into a hardworking person and be on time, pursue the policy and information that are specified to them. All of what she learned in the company will brought her sooner or later, especially when she’s on a veracity of employment. And she’s so grateful that at least in some way, for a short period of time, she became a part of the company (POEA). Recommendation to the Company The company created a good service to their clients and gave the best training for the students. The trainee highly recommends to the Philippine Overseas Employment Administration to increase their employees/ manpower in every division. We all know that almost thousands of people, especially OFW’s reports and go to the company. The trainee easily observed that the company must focus in terms of their manpower so that they must attain their general objectives which assigned as quickly as they can monitor and supervise recruitment agencies in the Philippines. Recommendation to the School Based on what she have experienced, it’s hard to have an on the job training in far places because it’s too exhausting and costly, for the reason that most of the companies doesn’t offer salary or allowance for their student trainees. That’s why they have to shoulder all the expenses from foods, house up to the other essential that they need. What can she recommend is that, they should allow students to have their on the job training within Cavite because she believe that it is more progressive than before. There are lots of big companies and banks now that can also help students to develop their ability and comprehension and be more competitive someday.

Marketing Strategy For Daily Telegraph Marketing Essay

Marketing Strategy For Daily Telegraph Marketing Essay Each company must find the game plane for long term survival and growth that makes the most sense given its specific situation, opportunities, objectives and resources. It is important to understand the overall companies strategic planning to understand the marketing strategy. Strategic planning usually sets the rest of the company planning. It is the mix and match of companys objectives, goals and capabilities. In the recent days effective marketing strategy are equally important for newspaper industries. Generally news paper tells about other business marketing but the marketing strategy for the newspaper are never been discussed. (Peter J P Olson 2004). With the changing of Global Business environment, the marketing strategy of news paper is changing. In this particular paper the researcher will demonstrate the marketing strategy for one of the UKs leading news paper Daily Telegraph. The Daily Telegraph is one of the famous and effective daily morning newspaper distributed throughout the United Kingdom and internationally. It was first founded in June 1855 by Colonel Arthur B. Sleigh. It is the only remaining major newspaper in UK. It is now owned by David and Fredrick Barclay, and it is the ninth largest newspaper in UK. In the recent days Daily Telegraph, has become one of the successful newspaper not just in UK market also in International market. In January 2009, the Telegraph was the highest selling newspaper, with average daily circulation of 842,912. The daily telegraph has a significant influence in British Politics. The significant number of readers shows that Daily Telegraph is popular in the newspaper market. Effective marketing strategy leads them to this successful condition. As like other business, newspaper business has a marketing strategy, which they follow to compete with the market. For the purpose of this particular paper, the researcher constitutes several of factors that might influence the marketing strategy for Daily Telegraph. The researcher will start with discussing about the objectives of daily Telegraph, researcher then discuss about business environment that might influence Daily Telegraphs marketing strategy. The researcher also demonstrate the factor involve in 7 Ps. The researcher also constitute situation of Daily Telegraph in global market. Marketing Objective for Daily Telegraph: Informing: Objectives should provide with the information about functional and psychological needs that the services satisfies. It is very important especially for new product. In the case of Daily telegraph they just need to set their communication objectives as to inform audience in more sophisticated way because they already know the needs of their potential buyer. Persuading: Objective should set to persuades consumer to move towards some action or attitude. It should be appropriate for competitive growth products. The Daily telegraph is a growing business in a competitive market. Reminding: In the objectives companies initiate a communication approach that reminds that the product or services is still available. As a existing company Daily Telegraph will set their marketing communication objectives in reminding that the services are still available for them. Marketing Strategy for Daily Telegraph: Before go the marketing strategy for Daily Telegraph the leading news paper in the UK, we need to understand the concept of marketing strategy. Marketing strategy is a marketing process and a marketing method which justify and focuses an organizations energies and resources on a course of action (Christopher M, Payne A Ballantgne D 2002). Marketing strategy eventually can lead to increased sales and dominance of a targeted market niche. A marketing strategy consists several of elements such as product development, promotion, distribution, pricing, relationship management and other elements. It help in identifies the firms marketing objectives as well as organizational objectives and goals. It also explains how they can be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Business Environment for telegraph: It is very important to consider the business environment for any organization before established a marketing strategy. Studying the external and internal environment which influence organizations overall business strategy including marketing strategy. As different organization work in different industries and business environment, it is important to find out appropriate business environment for them. UK news paper market is very competitive. So it is important for Telegraph to consider the business environment first, before concentrating towards their consumer. There is several of factor need to be considered to evaluate the environmental issues for newspaper Daily Telegraph. There are two different business environments, one is internal and other is external. To measure those issues, organization needs to use several of marketing model and theory. SWOT and PESTEL is important model in this regard. SWOT Analysis for Daily Telegraph: SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT provides convenient headings under which to study an organization in its environmental setting and may provide a basis for decision making and problem-solving (Mullins J L 2005). Internal Environment: Strengths: Strengths are those positive aspects or distinctive attributes or competencies which provide a significant market advantage or upon which the organization can build for example, through the pursuit of diversification (Mullins J L 2005). Strength is the measurer of internal business environment for any organization. As far as Telegraph is concern, is has got the competency because it has been working as an influential in this particular industries for the past several of decades. Because of its strong work ethic, internal business environment are in favor of it which put it in a competitive advantage situation. Weakness: Weakness is those negative aspects or deficiencies in the present competencies or resources of organization or its image or reputation, which limits its effectiveness and which needs to be corrected or need action taken to minimize their effects (Mullins J L 2005). Every organization has some negative aspect, so do Telegraph has some. It has some political influence which sometime work as negative business environment for Telegraph. Different political views some time reflects on it writing and information. External Environment: Opportunities: Opportunities are favorable conditions and usually arise from the nature of changes in the external environment (Mullins J L 2005). As far as Telegraph is concern it has got the potential which work as its opportunity towards the newspaper market. So considering the external business environment Telegraph is in competitive position. As the researcher mentioned that in January 2009 it has been selected as one of the highest selling newspaper, it reflects the external environment is in its favor and it in fact an opportunity for Telegraph. Threats: Threats are the converse of opportunity and refer to unfavorable situation which arise from external developments likely to endanger the operations and effectiveness of the organization. It includes political and economical, new product by competition and other external factor. Same as the opportunity we have to assume that some external factor of Daily Telegraph has became a threats for him. Because of its traditional working patterns, it will face some threats from outside market because there are some developments of new ideas in these particular industries. PESTEL Analysis: PESTELstands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization.PEST analysis is also know as a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations Kotler (1998). Political factor: Political factor includes Government, tax, trade barriers, and infrastructure. Considering Political situation in UK, Daily Telegraph has been influenced by it for last several of decades. It is known to every one that, daily Telegraph indirectly a conservative party newspaper and 65% of its reader is conservative party supporter. Its make a great deal of impact on its marketing strategy. It is am external business environment which not just influence its marketing decision but also the overall business strategy as well. Economic factor: Economic factor are the most important for any organization towards its growth. These include interest rates, taxation changes, economic growth, inflation and exchange rates. In the recent days, economic crises are the major concern for UK and it hits the newspaper industries as well. Most of the business organization has to change their marketing strategy because of the economic factor which works as both internal and external business environment. Social Factor: Changes in social trends can impact on the demand for a firms services and the availability and willingness of individuals to work. UK has got multicultural environment. Considering the social factor Daily Telegraph should concentrate on planning for their marketing strategy. Generally every news paper has some responsibilities towards the society. So daily star should consider the social influence as well as social responsibilities towards its marketing strategy. Technological factor: New technologies create new services and new processes. Because of globalization technology are developing rapidly. The impact of technological development mostly effect on the media sector. Technological development increases the marketing opportunity for news paper industries. Legal: Legal factor put impact on companys legislation such as employment, competition and health safety. It is vary important for every company for their marketing strategy. Legal factor are important in media industries because it deals with very sensitive matter. As far as news paper is concern they have to consider the ethical and unethical, legal and illegal advertising. In UK every newspaper has to follow the EU law and trading policies including the marketing strategy. Environmental: Environmental factor influenced the level of pollution created by the product or service. News paper should take in to consideration of environmental issues and encourage general people regarding this. So the marketing strategy is influenced by the environmental factor for Daily Telegraph. Marketing Strategy and Marketing Mix: Marketing mix and marketing strategy has a positive relationship. As far as marketing strategy and marketing mix is concern, company has to consider several of factor such as product, price, place, promotion, people, process and physical evidence which is know as 7Ps. (Hawkins I, Roger D Best J 1998). Product: Product means the goods and services combined the company offer to the targeted consumer market. In the case of Daily Telegraph news paper is the product and every one is the consumer. Daily telegraph has to consider their product and service level to create an effective marketing strategy. Price: Price is the money that consumer pay for their consumption of goods and services. Daily telegraph has to consider the price for their goods and services they provide to the consumer in respect of marketing purpose. Place: Place includes the companies activities that make the product available to target consumers. Promotion: Promotion activities that communicate the merits of the product and persuade target customers to buy it. People: People are generally known as consumer who will buy the product and services. Process: Process is the marketing process that involve in promoting the product and services. It is one of the vital parts of marketing strategy. Physical Evidence: Physical evidence consist the physical existence of the product and services. Marketing Communication Tools Integrated marketing communication refers to the management and control of all marketing communication; in fact it is the implicated level of marketing communication which is a part of marketing strategy. The strategic analysis, choice and control of all elements of marketing communications that efficiently, economically and effectively influence transaction an organization and its consumer (Smith P, Berry C Pulford 1997, 1999). Conclusion: During the analysis of different field of marketing strategy the researcher found several of ideas that could be implemented in Daily Telegraph marketing strategic process. Because of the recent changing global business environment, it is vital for Daily Telegraph to take appropriate initiative to build a relationship with the existing customer and also to focus on creating new customers. As recent days corporate responsibilities are a key issue in terms of ethical marketing communication process, Daily Telegraph should follow the truthful and sensible marketing communication concept but in new approach which refers to the integrated communication tools. Daily Telegraph should take in to consideration of buyer behavior seriously because of changing environment. Reference Cited: Christopher M, Payne A Ballantgne D (2002); Relationship Marketing: Creating Stockholders Values; 2nd rev edition; A Butterworth-Heinemann. Peter J P Olson (2004) Consumer Behavior : Series in Marketing, McGrew Hill Irwin Simons, J. A., Irwin, D. B., Drinnien, B. A. (1987). Psychology: The search for understanding. New York, West Publishing. Smith P, Berry C Pulford A (1997, 1999) Strategic Marketing Communication, Kogan Page Limited, USA Mullins J L (2005), Marketing Strategy; Ney York, McGraw Hill. Hawkins I, Roger D Best J (1998) Consumer Behavior: Building Marketing Strategy, 7th Edition, Mc Grow Hill, Boston.